Unrelenting Friendliness

Doug opened University Bicycles in March 1985. He secured a small basement location on the west end of Pearl Street in Boulder, Colorado and began to rent and repair anything he could. The business grew rapidly and within eight months was moved to the larger location at 9th and Pearl, where it resides today.
At University Bicycles we strive to fulfill our community’s cycling needs with honesty, integrity, and unrelenting friendliness. Though our friendly staff and expert service and we hope to exceed your expectations. We are avid cyclists and active in the community and hope to see you out on the roads, trails, and paths.
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Included with every new bike purchase

Same Owner and Values Since 1985

At University Bicycles we continually strive to fulfill our community’s cycling needs with honesty, integrity and unrelenting friendliness. Though our friendly staff and expert service and we hope to exceed your expectations.

10% Discount on Accessories

We are happy to extend a 10% discount, and free installation, on any accessories on the day of your bike purchase. Locks, lights, bells, racks, fenders, and clothing are just a few of the items you may need, to fully enjoy your new bike.

50% Off a Bike Fit

Get a Bike Fit for $100 (regularly $200). We’ve discounted our most popular fit service by 50% so that you may work one-on-one with one of our Certified Fit Technicians to help you get the most out of your cycling experience.

Learn More

Free Adjustments Forever

Free adjustments forever, at any time. This covers basic derailleur, brake and headset adjustments. No appointment necessary, just swing on by.

Brands we carry:

You can buy Specialized Bikes at University Bicycles
You can buy Salsa Bikes at University Bicycles
You can buy Santa Cruz Bikes at University Bicycles
You can buy Electra Bikes at University Bicycles
You can buy Cannondale Bicycles at University Bicycles
You can buy Spot Bikes at University Bicycles
You can buy Niner Bikes at University Bicycles
You can buy Pivot Bikes at University Bicycles
assos
specialized
pearl
giro
oakley
castelli
poc
camebak
clubride
smith
relevate
endura
spur
black-burn
skratch

Questions, feel free to email us.

Boulder Valley Velodrome

There are approximately 26 velodromes in the United States.  In 2004, Doug and Frank, longtime friends, hatched the idea to build an Olympic-caliber outdoor velodrome in Boulder County.  After a few setbacks during construction (courtesy of Mother Nature), the Boulder Valley Velodrome opened on January 1, 2015.  The velodrome offers something for everyone, from the curious to the competitive.  And of course, spectating is always free!  Keep up with events and races by following the links below.

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